meet the team behind flossbar


Eva, Founder & CEO

Eva comes from a small town in Poland and the mean streets of Brooklyn. She graduated from Harvard in 2012, and worked for Bridgewater Associates, the largest hedge fund in the world. She recently left her Wharton MBA program to accelerate Floss Bar. She came up with Floss Bar as a customer, seeing how logistically complicated it was to get a basic dental care without taking 3 hours off of work or getting offered multiple extra services. So she researched and realized that over 80% of Americans have gingivitis, and that the rates of those with preventable dental emergencies is consistently rising. She sees improving the expedience, cost, and accessibility of health and beauty services as a step in the direction making others internally and externally beautiful.

E-mail Eva

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James Hagen, Co-Founder & CEO, BOKA 

James started his career as a hedge fund analyst before becoming the President of American Dental Accessories and Co-Founder of Boka. For the past decade, James has worked in the dental industry, both starting consumer brands from scratch and modernizing a catalog company. He’s particularly interested in preventive health and optimizing a lifestyle that promotes wellness. His interest in health led him down the path to start Boka. Since 2008, James has volunteered with Surge, a clean-water and hygiene nonprofit, and currently works on the Advisory Board.

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Farhad Attaie, CSO, Floss Bar

Farhad Attaie lives at the intersection of empathy and innovation. He was a co-founder at hellosmile, and spent the past decade building a new pediatric oral and medical health service model for some of NYC's most underserved communities: focusing on prevention, rather than treatment. Farhad also Co-Founded Fact0ry, an innovation ecosystem in San Francisco that guides top executives at companies like General Electric, Nike, Procter & Gamble and SONY to innovate at the speed of smaller companies. He is a TED resident and started his career at Merrill Lynch Investment Bank and is a UCSD alum.

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Jen Clark, Content Director

A Jersey girl who now calls Philadelphia home, Jen is an entrepreneur with a passion for and all things wellness. She graduated from Tulane University with a BSM in Consumer Behavior, with full knowledge that she would never be a fit for the traditional 9-5 lifestyle. Jen founded two wellness experience businesses, The GOOD Fest & B+YND, that inspire others to live the best, healthiest version of their life through nation-wide festivals, retreats, and workshops. Her passion for spreading health awareness led her to Floss Bar, where she develops brand content, manages social media, and plans kick ass Floss Bar events. 

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Susan Jaques, Marketing Deputy OFFICER

Born and raised in the countryside of Stockholm, Sweden, Susan moved to New York in 2016 after having spent six years in marketing and PR agency roles in London. When transitioning to the US,  Susan was able to complete a Health Coach Certification and shortly thereafter started a marketing and events agency dedicated to helping health and wellness businesses grow. A strong advocate for prevention over heavy medication, she now handles all things marketing and events at Floss Bar and is excited about educating the general public on the importance on preventive dental care for overall health and wellness. 

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Aleksandra (Albi) Sadej, Chief Operations Officer

Albi is the former Nurse Manager at one of the largest integrated clinics in a well renown FQHC in New York State. She has a Bachelor’s of Science in Nursing from Stony Brook University in Long Island and completed an Adult and Gerontology Nurse Practitioner Degree at Hunter-Bellevue School of Nursing. She has been dedicated to providing quality health care for the past 9 years. 

During  this time she has demonstrated and developed her natural leadership abilities, management style and exceptional organizational skills. She is especially talented at recognizing and supporting an individual’s natural strengths and  then inspiring them to work towards mutual goals.  Her passion for health care and undeniable prowess are being extended to Floss Bar where she works as the Chief Operations Officer to support the innovation in making oral health available to all.

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Jeremy Schrage, Acting CPO

With almost five years in New York city, Jeremy is officially a New Yorker. In California, his career started with VC backed tech startups in Silicon Valley and progressed to a leadership role at Qualcomm. Previously, Jeremy co-founded GoFastCab, a mobile taxi ordering service, which was acquired by Total Transit, Inc. When he isn't generating insights from data, Jeremy likes to rock climb, play chess, and do jiu-jitsu. Jeremy holds a BS in Physics at the University of California at Santa Barbara. 

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Christopher Kennedy, Operations Associate

On top of being a former Army paratrooper, Chris is a native New Yorker, actor and model and have been featured in Men's Health among other top publications. 

Chris helps Floss Bar with event setup, equipment and inventory checks, as well ad pick-ups and drop-offs, basically always there to help things run smoothly. You might bump into him at one of our locations!